Texas A & M leaving the big XII by leaving the South East Conference (SEC) some experts predict a new round of reorganization and expansion of the conference. At SEC, an asymmetric team of 13 is expected to add an east school such as Virginia, Virginia Tech, North Carolina, Georgia Tech, Florida State or Louisville to maintain the equilibrium of the two divisions. This other conference can be put in a stronger position (PAC-12 and Big Ten) to hire schools to keep up with the SEC number. However, the sense of urgency does not seem to be as high as in summer 2010. Therefore, it is very likely that PAC-12 and Big Ten will not immediately add troops. You can wait five or more years before the next expansion round.
The PAC-12's geography makes it difficult. Current schools are well-grouped along the west coast and mountain time zones. There are three strong conferences that do not threaten to lose members and are in a good position to hire schools from other BCS and non-BCS conferences: SEC, PAC-12 and Big Ten. However, the schools most strongly targeted at strong conferences are on the east coast and in the central West. These include the Big East Schools, the Atlantic Coastal Conference (ACC), the Big XII, and the main independents, Notre Dame and BYU.
Big East and ACC schools are so far away that they are not questionable. Large XII schools may include Texas and Oklahoma. Texas Tech and the State of Oklahoma do not add anything to the PAC-12, but may, if necessary, make a bid to get the state flag on board. To reach Texas, Longhorn's network must be scrapped or significantly reduced; which is unlikely in the short term. Oklahoma itself would be a full geographic and cultural envelope that has nothing to do with existing members; while much weaker football programs, Missouri, Kansas, and Kansas are even more vulnerable.
The SEC is ideally placed to add the schools it chooses, either from Big XII (Missouri, Oklahoma State etc.), ACC (Virginia, Virginia Tech etc.) or Big East (West Virginia, Louisville, etc.) Big Ten can also choose from some of these schools, though having a geographically proximal problem after overcoming Big XII North schools and certain East East schools such as Connecticut and Pittsburgh.
Since the expansion of the superconference may take place in five years, PAC-12 is well served by telegraphy of some mountain western schools that they have fired in membership. In order to be taken into account, they have to invest huge capital and invest in their football programs and have to be extremely competitive in the field like the recent BCS busters TCU and Boise State.
Contrary to traditional Midwestern and Southern colleges, PAC-12 is more urban than schools with large cities or very close to Los Angeles, Seattle, Phoenix and Salt Lake City. Boise State, Nevada, UNLV, New Mexico and Hawaii are also located in the most important Western cities (Boise, Reno, Las Vegas, Albuquerque and Honolulu). Accepting the fact that every major conference, even the superconferences, will be regional, each combination of these schools will select corporate sponsors and advertisers to target customers in narrow geographic footprint. This will be appealing to advertisers who are willing to pay for customers in the West, but retainers will pay heavily to receive exposure to some kind of exposure, where there are no stores or where other marketing strategies are used. In addition, basketball and Olympic sports also benefit students from a cost-effectiveness perspective, and are able to fly on the terrain and in the classroom with fewer shots and more comfortable cities.